Coverage made HUMAN.

We bridge the gap — from where you are to where you’re going


Tyler, Texas · Independent · 30 years

A quick introduction to how we work — and why we built WardBridge.

Explore Wardbridge

Start anywhere. Each section explains what a real advisory relationship looks like.

Quarterly Perspective

What's Happening Now

Updated Quarterly  |  Q3 2026
Compliance
Affordability Just Crossed 10%. Your 2027 Contribution Strategy Is Being Set Right Now.

In July the IRS set the 2027 ACA affordability threshold at 10.22% — the first time it has ever passed 10%. That gives you room, but it resets every safe harbor calculation. The federal poverty line safe harbor lands at $135.92 per month, and penalties climb to $3,780 and $5,670 per employee for 2027. If you're building renewal contribution tiers this quarter, build them off the new number — not last year's.

Compliance
Medicare Part D Notices Are Due Before October 15. And the Rules Change in January.

Every plan must tell Medicare-eligible employees whether its drug coverage is creditable — before October 15. Two things make this year different. The Part D redesign has pushed some employer plans out of creditable status entirely. And on January 1, CMS retires the old simplified determination method: plans must cover 73% of prescription drug costs or produce an actuarial analysis. If nobody has re-run your plan's numbers under the new math, now is the time.

Compliance
The Parity Rule Is Paused. The Parity Law Is Not.

The 2024 mental health parity regulations sit under a non-enforcement policy while the agencies rewrite them, and plenty of employers have read that as a reprieve. It isn't. The CAA's requirement to document an NQTL comparative analysis is statutory — and still fully in force. Regulators are still opening investigations and still issuing violation findings. If your analysis was never finished, the pause didn't help you.

Plan Cost
Fully Insured Is a Hard Market. The 2027 Filings Prove It.

Insurers have filed for a median 14% increase on fully insured small group plans for 2027 — most land between 10% and 20% — and employers overall project a second straight year of 10% cost trend, led by GLP-1s and specialty drugs. Part of what's driving it: healthier groups keep leaving for level-funded and self-funded arrangements, and everyone who stays pays more. If your renewal came in ugly, it's not just you — but you don't have to accept it without looking at the alternatives.

Who You'll Work With

You'll work with two people. One of them is a nurse.

Jay handles the strategy — thirty years, both sides of the table. Marji Ream, RN, MN handles the clinical side — reading your claims, unwinding your pharmacy spend, and getting on the phone when a carrier says no.

Meet the team →

A Thirty-Second Check

Will your plan pass the 2027 affordability test?

The IRS set the 2027 ACA affordability threshold at 10.22% — and the penalties for missing it now run $3,780 to $5,670 per employee, per year. Here's the quickest version of the test, using the federal poverty line safe harbor.

What's the lowest monthly amount an employee pays for self-only coverage on your cheapest plan?
Use your lowest-cost plan that meets minimum value — the employee-only monthly contribution, not the family rate.
$

Based on Rev. Proc. 2026-26 (10.22% for plan years beginning in 2027) and the 2026 federal poverty guideline. The FPL safe harbor for calendar-year 2027 plans is $135.92/month. This is an educational tool, not legal or tax advice — your plan's facts matter, and the W-2 and rate-of-pay safe harbors may apply even when this one doesn't.

What East Texas Is Saying

“Jay has guided us through tough benefit decisions and been an integral part of long-term planning. Always available and responsive — a vital part of our decision-making process.”

— Jana Broussard, President, Henry & Peters CPA · Tyler, Longview & Frisco

“Jay’s thoroughness and guidance is matched only by his response time and attention to detail. Second to none.”

— Amanda Atwood, Fitzpatrick Architects · Tyler

You'll be glad
you found us.

You don't need all the answers before reaching out. Just a place to start.

Start a conversation or call or text Jay Ward at 903.316.7882