Coverage made HUMAN.
We bridge the gap — from where you are to where you’re going
Tyler, Texas · Independent · 30 years
A quick introduction to how we work — and why we built WardBridge.
Explore Wardbridge
Start anywhere. Each section explains what a real advisory relationship looks like.
What's Happening Now
In July the IRS set the 2027 ACA affordability threshold at 10.22% — the first time it has ever passed 10%. That gives you room, but it resets every safe harbor calculation. The federal poverty line safe harbor lands at $135.92 per month, and penalties climb to $3,780 and $5,670 per employee for 2027. If you're building renewal contribution tiers this quarter, build them off the new number — not last year's.
Every plan must tell Medicare-eligible employees whether its drug coverage is creditable — before October 15. Two things make this year different. The Part D redesign has pushed some employer plans out of creditable status entirely. And on January 1, CMS retires the old simplified determination method: plans must cover 73% of prescription drug costs or produce an actuarial analysis. If nobody has re-run your plan's numbers under the new math, now is the time.
The 2024 mental health parity regulations sit under a non-enforcement policy while the agencies rewrite them, and plenty of employers have read that as a reprieve. It isn't. The CAA's requirement to document an NQTL comparative analysis is statutory — and still fully in force. Regulators are still opening investigations and still issuing violation findings. If your analysis was never finished, the pause didn't help you.
Insurers have filed for a median 14% increase on fully insured small group plans for 2027 — most land between 10% and 20% — and employers overall project a second straight year of 10% cost trend, led by GLP-1s and specialty drugs. Part of what's driving it: healthier groups keep leaving for level-funded and self-funded arrangements, and everyone who stays pays more. If your renewal came in ugly, it's not just you — but you don't have to accept it without looking at the alternatives.
Who You'll Work With
You'll work with two people. One of them is a nurse.
Jay handles the strategy — thirty years, both sides of the table. Marji Ream, RN, MN handles the clinical side — reading your claims, unwinding your pharmacy spend, and getting on the phone when a carrier says no.
Meet the team →A Thirty-Second Check
Will your plan pass the 2027 affordability test?
The IRS set the 2027 ACA affordability threshold at 10.22% — and the penalties for missing it now run $3,780 to $5,670 per employee, per year. Here's the quickest version of the test, using the federal poverty line safe harbor.
Based on Rev. Proc. 2026-26 (10.22% for plan years beginning in 2027) and the 2026 federal poverty guideline. The FPL safe harbor for calendar-year 2027 plans is $135.92/month. This is an educational tool, not legal or tax advice — your plan's facts matter, and the W-2 and rate-of-pay safe harbors may apply even when this one doesn't.
What East Texas Is Saying
“Jay has guided us through tough benefit decisions and been an integral part of long-term planning. Always available and responsive — a vital part of our decision-making process.”
— Jana Broussard, President, Henry & Peters CPA · Tyler, Longview & Frisco
“Jay’s thoroughness and guidance is matched only by his response time and attention to detail. Second to none.”
— Amanda Atwood, Fitzpatrick Architects · Tyler
You'll be glad
you found us.
You don't need all the answers before reaching out. Just a place to start.
Start a conversation or call or text Jay Ward at 903.316.7882